Client

The client wanted to improve online visibility, attract more qualified visitors, and gain better insights into customer behavior through search optimization and analytics.

Solution

RefactorQ helped the customer with:

• Conducted a comprehensive technical SEO audit and optimization.
• Performed keyword research and content optimization.
• Implemented GEO (Generative Engine Optimization) strategies to improve visibility in AI-driven search platforms.
• Implemented AEO (Answer Engine Optimization) using FAQs, structured data, and search intent optimization.
• Configured Google Analytics 4 (GA4) and conversion tracking.
• Developed performance dashboards and reporting mechanisms.

Impact

• Improved organic search rankings.
• Increased website traffic and user engagement.
• Enhanced visibility in AI-powered search results.
• Improved tracking of customer journeys and conversions.
• Enabled data-driven marketing and content decisions.